Tobacco 21 Campaign

95 per cent of smokers had their first cigarette before they were 21.
Minderoo Foundation’s Eliminate Cancer initiative has launched a hard-hitting ad campaign calling for the minimum purchasing age for cigarettes to be raised from 18 to 21 to protect Australian kids.

Initiatives

Through a collaborative, evidence-based approach we strive to solve major global challenges through our seven key initiatives.

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OUR FUNDING

Our philanthropy is funded and supported by the Minderoo Group
and its portfolio of businesses.

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our approach

Early Stage

We start with the challenge “it can’t be done”. We are willing to work outside the system to back unconventional solutions. We devote research teams, pilot programs and data to tough issues.

On the Ground

By identifying the connections between issues, we create new models to push the limits of what is believed possible. We engage people at a local level to co-create solutions.

Policy

We get the right people in the room and share our proven models between philanthropists, faith, business and government leaders to develop policies for long term change.